Case Study: ScreenCloud boosts LinkedIn ROAS by 2.6x with Dreamdata

How ScreenCloud improved LinkedIn ROAS by 2.6x with Dreamdata

ScreenCloud, a London-based digital signage company, faced longer and more complex sales cycles as COVID-19 shifted its customer base toward mid-market and enterprise buyers. As its go-to-market motion changed from product-led to sales-led, the team struggled to understand multi-touch buyer journeys, attribute pipeline and revenue to marketing, and accurately measure the performance of paid media, especially LinkedIn Ads.

Using Dreamdata’s revenue attribution platform, ScreenCloud unified its B2B go-to-market data, gained full-funnel journey visibility, and tracked LinkedIn ad impact and engagement more clearly. With Dreamdata, ScreenCloud improved LinkedIn ROAS by 2.6x, saw ROAS increase by over 400% in 14 months, and uncovered new buying intent and a 61% close rate on opportunities with a LinkedIn Ads touch.

ScreenCloud

Luke Farrugia

VP of Marketing