Case Study: Relatel boosts revenue-driven growth with Dreamdata

How Relatel Made Their Growth Profitable With Dreamdata.

Relatel, a Danish telco owned by the TDC group, wanted to move beyond vanity metrics and clearly understand what actually drove profitable growth. With growth becoming more complex across sales, marketing, support, and product, the team needed a single, trusted view of which channels and campaigns were really creating revenue, not just leads. They turned to Dreamdata’s B2B revenue attribution and tracking platform to solve the problem.

Dreamdata integrated and cleaned Relatel’s revenue-related touchpoints into one database, enabling full-funnel tracking from anonymous website visits through CRM revenue. This gave Relatel clear visibility into branded vs. non-branded Google Ads, campaign-level profitability, and Facebook Ads performance. As a result, they shut down campaigns that weren’t generating measurable revenue, improved their Facebook Ads strategy, and achieved a 1:1 revenue-to-spend ratio the following quarter, while branded search campaigns delivered a 50:1 return.

Relatel

Pernille Solvig Graux

VP Sales