Case Study: Oyster cuts customer acquisition cost with Dreamdata

How Oyster Slashed their Customer Acquisition Cost by 28% with Dreamdata

Oyster, an HR tech company, needed better visibility into the full customer journey as it grew. Its first-touch attribution and manual spreadsheet stitching made it hard to prove the influence of LinkedIn brand campaigns, events, and partnerships, and its static LinkedIn audience lists plus lack of offline conversion syncing were limiting campaign performance. Oyster turned to Dreamdata to solve these reporting and targeting challenges.

With Dreamdata’s platform, Oyster gained unified account-level journey tracking, LinkedIn impression attribution, dynamic audience syncing to LinkedIn Matched Audiences, and offline conversion syncs to LinkedIn and Google. The result was a 28% decrease in customer acquisition cost and a 25% increase in ROI, while also eliminating hours of manual reporting and improving leadership trust in marketing data.

Oyster

Mathilde Dechansiaud

Lead Manager Demand Generation