Case Study: Moss reduces cost per lead by 74% with Dreamdata

How Moss Reduced Cost Per Lead by 74% with Dreamdata’s Smarter B2B Audiences

Moss, a Berlin-based fintech spend management platform, worked with Dreamdata to fix inefficient, manual LinkedIn audience building. Their team was spending too much time exporting CSVs, running SQL queries, and cleaning data, while static audiences were causing misalignment between marketing and SDR outreach and making it hard to use LinkedIn CAPI without developer support.

Dreamdata solved this with Audience Builder, automatic daily syncs to LinkedIn Matched Audiences, and a direct LinkedIn CAPI integration. As a result, Moss eliminated spreadsheet-heavy workflows, improved alignment between marketing and SDRs, and reduced cost per lead by 74% in the Netherlands, dropping CPL from about €267 to around €70.

Moss

Alexei Ivanov

Team Lead Paid Media