Case Study: Magic reduces CAC by 23% with Dreamdata

How Magic reduced their CAC by 23% in a quarter!

Magic, a company that helps businesses plug in vetted remote workers to scale key functions, relied heavily on paid advertising for new client growth. But with long sales cycles and siloed data, the team struggled to measure campaign performance, identify lead quality down the funnel, and spend less time manually building reports. They needed a faster, more reliable way to make CAC-focused decisions and understand which channels were truly driving revenue.

Dreamdata provided unified go-to-market data and custom reporting by integrating Magic’s tools and tracking on-site account behavior across the customer journey. With Dreamdata’s dashboards and models, Magic replaced manual reporting, improved upward reporting, and gained clearer visibility into pipeline impact. The result was a 23% quarter-on-quarter reduction in CAC, while cost per MQL and SQL stayed flat, indicating a healthier pipeline and more efficient marketing decisions.

Magic

Christian Vibar

Performance Marketing Manager