Case Study: InsightSoftware boosts demo requests by 255% with Dreamdata

How Insightsoftware deep dives into all their paid channels and campaigns to drive up ROI

The customer, InsightSoftware.com, was struggling to measure the ROI of its extensive paid marketing campaigns across channels like Google Search and LinkedIn. They lacked visibility into which campaigns were actually generating pipeline and revenue, as their data was siloed and they relied on limited single-touch attribution from their CRM. This challenge led them to seek a solution from the vendor, Dreamdata.

Dreamdata provided its revenue attribution platform to connect ad spend to pipeline and revenue. The solution cleaned and unified customer journey data, allowing InsightSoftware.com to perform deep analysis of their campaigns down to the keyword level. As a result, they scaled high-performing campaigns, grew demo requests by 255%, and doubled down on their best-performing keywords.

InsightSoftware.com

Colin Greig

VP. Digital Marketing & Marketing OPS