Case Study: Eupry Doubles Sales KPIs with Dreamdata

How Eupry used revenue attribution to double their Sales KPIs with the same ad spend

Eupry, a B2B provider of temperature, CO2, humidity, and differential pressure monitoring solutions for regulated industries, was growing its digital marketing presence but couldn’t tell which online channels were actually influencing offline-heavy sales. The team needed a clearer way to understand how organic and paid traffic were contributing to pipeline and revenue, so they turned to Dreamdata for revenue attribution and reporting.

Using Dreamdata’s campaign performance matrix and landing page performance matrix, Eupry connected marketing activity to deals, revenue, ROAS, and pipeline impact. The insights showed that organic content was driving significant revenue, while Google Display Ads were underperforming, allowing the team to reallocate spend and sharpen their content strategy. As a result, Eupry doubled its sales KPIs while maintaining ROAS and CLTV/CAC, all with the same ad spend, using Dreamdata as their source of truth.

Eupry

Adam Hartmann-Kruckow

Co-Founder