Case Study: Eftsure boosts Google Ads ROAS by 68% with Dreamdata

How Eftsure improved their Google Ads ROAS by 68% by focusing on their best-performing campaigns

Eftsure, a fraudtech company in North Sydney, Australia, needed a better way to understand the full B2B customer journey and trust its marketing data. Using Dreamdata, they moved beyond limited first- and last-touch attribution, unified reporting across their marketing stack, and gained clearer insight into how online, paid, and offline channels contributed to pipeline and revenue.

Dreamdata implemented multi-touch attribution, ROAS reporting, Google Ads offline conversions, and ROI/CAC reporting for Eftsure’s paid and offline campaigns. As a result, Eftsure improved its Google Ads ROAS by 68%, increased marketing contribution to pipeline from 28% to 35%, and was able to reinvest in the best-performing campaigns and offline events with more confidence.

Eftsure

Luke Fielding

Head of Demand Generation