Case Study: ComplyAdvantage reveals 35% more high-intent accounts with Dreamdata

How Dreamdata revealed 35% more high-intent accounts for ComplyAdvantage

ComplyAdvantage, a London-based Regtech company focused on anti-money laundering and fraud detection, needed a clearer view of its long, multi-channel B2B customer journeys. With data scattered across Google Ads, LinkedIn Ads, G2, and its CRM, the team struggled to identify high-intent accounts, spot hidden opportunities, and understand which content and touchpoints were actually driving pipeline.

Dreamdata solved this by unifying customer journey data, using its Journey Report, Reveal feature, and content analytics to surface intent signals and track engagement across channels. With Dreamdata, ComplyAdvantage discovered that 35% of high-intent accounts identified in the past 30 days were not in their CRM, helping sales target previously hidden prospects and book meetings, while also improving follow-up and content strategy to better drive pipeline.

ComplyAdvantage

Bhanu Chawla

Global Director of Demand Generation