Case Study: Clio improves marketing ROI with Dreamdata

How Dreamdata empowers Clio’s marketing team and improves ROI

Clio, a legal tech company with a large global marketing team, needed a better way to understand its complex B2B customer journeys and improve reporting speed. Using Dreamdata, Clio moved beyond limited first- and last-touch attribution, which had made it hard to see the full impact of marketing across different segments, geographies, and funnel stages.

Dreamdata provided Clio with multi-touch attribution, fast out-of-the-box reporting, flexible stage modeling, CRM property filters, and offline conversion syncing to Google and LinkedIn. As a result, Clio improved channel and campaign optimization, strengthened its data-driven culture, and empowered its marketing team to make faster, better decisions; over the last 18 months, these optimizations contributed to strong growth and improved ROI, with LinkedIn offline conversions also supporting lower CPA and more attributed conversions.

Clio

Alan Carter

Account Executive