Case Study: Cognism Drives 5x More Qualified Opportunities with Dreamdata AI Signals

How Cognism Drove 5x More Qualified Opportunities with AI Signals

Cognism, a London-based sales intelligence company, needed a better way to identify high-intent enterprise accounts before they filled out forms or requested demos, while also improving prioritization and replacing unreliable attribution reporting. They turned to Dreamdata to get clearer visibility into early-stage buying signals and strengthen their allbound growth strategy.

Using Dreamdata’s AI Signals, Engagement Score, Audience Hub, and customizable reporting, Cognism unified GTM data, surfaced new intent signals, built prioritized account audiences, and synced them into Salesforce and ad platforms. The result was 40 new intent signals discovered, a 5x increase in qualified opportunities, and a 5x improvement in MQL-to-meeting-booked conversion, helping drive Cognism’s best-ever enterprise revenue quarter.

Cognism

Liam Collins

VP of Paid Acquisition