Case Study: CloudTalk Achieves 19% ROI Increase with Dreamdata

How CloudTalk Solved B2B Tracking Challenges and Achieved a 19% ROI Increase with Dreamdata

CloudTalk, a Toronto-based call center software company, struggled with inaccurate CRM and Google Analytics tracking, gaps across about 20% of campaigns, and limited visibility into the full B2B customer journey and regional performance. To solve this, CloudTalk turned to Dreamdata for dedicated B2B tracking and a clearer view of how campaigns were influencing conversions across its funnel.

Using Dreamdata’s first-party tracking, 360° customer journey view, and Acquisition Report, CloudTalk could better attribute revenue, analyze campaign performance by country, and reallocate budget to stronger channels. The impact was significant: CloudTalk achieved a 17% increase in SQLs, a 15% improvement in MQL-to-SQL conversion, and a 19% increase in ROI, while also reducing cost per lead in North America and increasing leads from Europe.

CloudTalk

Michal Kouril

Director of Performance Marketing