Case Study: Capmo cuts Cost Per Acquisition by 50% with Dreamdata

How Capmo reduced their Cost Per Acquisition by 50%

Capmo, a Munich-based B2B SaaS company providing construction management software, needed a better way to cut marketing costs while maintaining growth. Facing long, multi-touch B2B buying journeys and relying on last-touch attribution, the team couldn’t clearly see which channels and campaigns were actually driving revenue. They turned to Dreamdata and its multi-touch attribution platform to get a fuller picture of performance.

With Dreamdata, Capmo consolidated and cleaned revenue-related data, applied multi-touch attribution, and gained clearer insights into campaign, channel, and content effectiveness. This helped the team make better spend decisions, improve sales and marketing alignment, and reduce Cost per Acquisition by 50%, while also cutting paid social spend by more than 40%.

Capmo

Jonas Minkler

VP of Marketing