Case Study: Byrd boosts ROAS and connects Google Ads revenue with Dreamdata

How Byrd Bridged the Gap Between Their Google Ads Spend and Revenue

Byrd, an Austrian series A-funded ecommerce fulfillment startup, needed a better way to understand how its marketing spend, especially Google Ads and SEO, contributed to revenue. Relying on basic last-touch attribution made it hard for the Byrd team to connect long B2B buying journeys and multi-stakeholder deals back to specific campaigns, keywords, and landing pages.

Using Dreamdata’s revenue attribution platform, Byrd traced the full customer journey, built a custom attribution model, and analyzed Google Search Ads performance with revenue and ROAS data. With Dreamdata, Byrd improved ROAS per MQL by nearly 3x in six months, gained clearer insight into channel synergies, and identified the most efficient campaigns to scale.

Byrd

David Mirzaei

Head of Marketing