Case Study: Agendor uncovers true acquisition channel ROI with Dreamdata

How Agendor Uncovered the True Roi of Their Acquisition Channels and Scrapped What Didn’t Work.

Agendor, a Brazilian CRM and business management platform, had built strong inbound growth through content but wanted to expand into new acquisition channels. The challenge was tracking the true performance of those channels across long, multi-stakeholder B2B buying journeys and connecting customer activity to revenue.

Dreamdata provided a multi-touch attribution and revenue analytics solution that gathered, joined, and cleaned Agendor’s revenue data into a single source of truth. With Dreamdata, Agendor could measure ROI by channel, forecast LTV, and identify underperforming campaigns, including stopping Facebook Ads that were delivering negative ROI, while gaining confidence to double down on higher-performing channels.

Agendor

Júlio Paulillo

CRO