Case Study: 24Slides improves content ROI attribution with Dreamdata

How 24slides Solved the Enigma of Content Roi With Multi-touch Attribution.

24Slides, the world’s leading presentation design agency, needed a reliable way to prove the ROI of its content marketing. As a B2B business with long, multi-touch customer journeys, the team struggled to connect content activity across multiple channels to revenue, making it hard to judge which efforts were truly driving value. They turned to Dreamdata’s multi-touch attribution platform to solve this challenge.

With Dreamdata, 24Slides gained account-level content tracking, weekly revenue reporting, and enriched Google Data Studio dashboards with revenue-specific data. Dreamdata mapped customer journeys across touchpoints and attributed revenue back to content URLs, helping 24Slides identify which content and campaigns delivered the most value. The result was more accurate insight into content performance and a clearer view of how marketing activities influenced revenue.

24Slides

Ben Otomo

Head of Marketing