Case Study: Coverflex improves KPI visibility and pipeline attribution with Dreamdata

Greater visibility of the customer journey helped Coverflex improve all tracked KPIs

Coverflex, a company focused on making employee compensation more transparent and flexible, was struggling with a classic B2B attribution problem: it couldn’t connect all the dots across a long, multi-touch, multi-stakeholder customer journey. Using tools like Google Analytics and Amplitude, the growth team lacked full confidence in the data and couldn’t accurately measure which touches and channels were influencing pipeline and revenue.

Dreamdata provided an automated revenue attribution platform that connected Coverflex’s go-to-market data sources, transformed the data, and delivered it into their warehouse ready to use. With Dreamdata, Coverflex gained full visibility into touchpoints across the journey, improved all tracked KPIs by identifying better-performing channels, introduced a data-first approach to experimentation, and shifted content strategy toward pipeline influence rather than traffic and clicks.

Coverflex

Pedro Costa

Head of Growth