Case Study: Byrd Improves ROAS and Connects Google Ads Revenue with Dreamdata

Byrd improves ROAS per MQL by 3x in 6 months with Dreamdata

Byrd, an Austrian startup providing ecommerce fulfillment solutions, faced the challenge of optimizing its Google Ads and SEO strategy. Relying on basic last-touch attribution made it impossible to accurately connect their ad spend to revenue or understand their complex, multi-touch B2B customer journey. This lack of visibility meant they were missing key opportunities to scale efficient campaigns.

Dreamdata provided a solution by accurately attributing revenue to all marketing activities and tracing the entire multi-stakeholder customer journey. This allowed Byrd to build a bridge between their B2B ad costs and revenue. As a result, Byrd achieved a 3x improvement in return on ad spend per MQL within six months and gained the ability to identify and scale their most efficient campaigns using Dreamdata's insights.

Byrd