Case Study: 7shifts drives demand gen and tracks content impact on revenue with Dreamdata

7shifts fires up demand gen with custom content analytics showing impact on revenue

7shifts, an all-in-one team management platform for restaurants, wanted to understand how its content marketing influenced pipeline and revenue. The marketing team was struggling to measure the impact of blog posts, videos, ebooks, and other content beyond basic conversions, because traditional analytics tools couldn’t track the full, multi-session B2B buyer journey.

With Dreamdata’s B2B revenue attribution platform and open-access data warehouse, 7shifts was able to track content interactions across stages of the funnel and build custom attribution dashboards tailored to its needs. As a result, the team can now connect content to pipeline and revenue, incorporate content performance into reporting, compare content against paid campaigns, and scale demand gen based on data-driven insights.

7shifts

Vahag Aydinyan

Content Marketing Manager