Case Study: International College of Liberal Arts streamlines admissions and boosts student recruitment with DreamApply

How Yamanashi Gakuin University uses digital innovation to enhance the work experience for advisors and staff

The International College of Liberal Arts (iCLA) at Yamanashi Gakuin University, a department within a comprehensive Japanese institution, faced challenges with its manual, paper-based admissions processes. These systems, standard in Japan, were inefficient for recruiting international students and lacked the marketing tools needed for a sophisticated online strategy. Seeking to enhance staff workflow and automate operations, the college chose the DreamApply application management software to address these limitations.

DreamApply streamlined iCLA's recruitment and admissions workflow by providing a platform for applications, visa processing, and internal collaboration. The solution enabled a dramatic increase in applications, with 80-90% of international students now admitted through the system. Staff efficiency greatly improved through features like built-in interview scoring and CRM integrations, freeing up time for other activities. DreamApply's marketing tools, including advisor portals and ROI tracking, were also integral to the college's successful holistic strategy.

International College of Liberal Arts