Case Study: Istanbul Sabahattin Zaim University achieves 96% more international applicants and 46% more enrolled students with DreamApply

How IZU met the three main priorities of its internationalization strategy with DreamApply

Istanbul Sabahattin Zaim University partnered with DreamApply in 2017 to replace an in‑house application system that lacked functionality. As part of its internationalization strategy, IZU chose the DreamApply application management platform to provide a user‑friendly, customizable system that could grow international recruitment without overburdening staff or requiring a large IT investment.

Using DreamApply’s platform, IZU streamlined admissions workflows, improved marketing tracking, and became more selective in enrollments—delivering a 96% increase in international applicants and a 46% rise in enrolled international students year‑over‑year. DreamApply also helped cut response times to under one month, reduce fee waivers and scholarships while increasing enrollment (boosting financial gain), and identify effective recruitment channels such as personal referrals, study fairs and online marketing.

Istanbul Sabahattin Zaim University