Case Study: Saigon Business School improves international student recruitment with DreamApply

How is Southeast Asia reshaping international student recruitment? 10 takeaways from Vietnam.

Saigon Business School (SBS), a growing institution in Vietnam's evolving international education sector, faced challenges in scaling its recruitment efforts. It relied on a manual admissions process and a network of 43 education agents, which hindered sustainable growth and efficient management of international student applications. To overcome these roadblocks and modernize its operations, SBS partnered with vendor DreamApply to implement its centralized application management software.

DreamApply provided a solution through its "Dream Panel," which centralized agent management and automated repetitive tasks like reminders and document collection. This allowed SBS to process 40-50% more applications without increasing headcount. The platform also streamlined the pre-arrival process with features for visas and housing, reducing application drop-offs. By using DreamApply's data analytics and marketing tools, SBS could target the right students and enhance the entire applicant journey, ultimately projecting a more professional image to compete on a global scale.

Saigon Business School

Chris Hoang

Chief Executive Officer