Case Study: Alko achieves faster, clearer internal communication with Dream Broker online video software

Alko Staff and Management Highly Praise New Innovative Online Video-Based Instructions and Internal Communication

Alko, the Finnish government-owned alcohol retail company, needed a faster and clearer way to communicate consistent messages across its roughly 350 branches. The challenge was to support high-quality customer service, internal change management, and new employee onboarding while reaching all locations simultaneously. Dream Broker’s online video software was introduced to help solve this communication challenge.

Dream Broker implemented online video-based instructions and internal communications that Alko could share on-demand with all staff or specific target groups. The videos were used across departments such as finance, IT, communications, and training, and were praised for being clear, friendly, and easy to use. The result was faster induction, fewer misunderstandings and mistakes, and more cost-efficient information sharing, with employees able to view and revisit material anytime, anywhere, on any device.

Alko

Tina Lassi

Communication Manager