Case Study: Spokane Colleges unifies its brand and boosts clarity with Drake Cooper

Spokane Colleges unifies two campuses with Drake Cooper after 1,300 stakeholder interviews

The customer, Spokane Colleges (formerly Community Colleges of Spokane), faced a challenge with a fragmented brand identity that caused confusion and weakened its collective impact. The vendor, Drake Cooper, was engaged to create a cohesive brand strategy through services including stakeholder interviews, focus groups, and adaptive surveys.

Drake Cooper developed a unified brand by changing the district's name to Spokane Colleges, creating a new logo with interlocking symbols, and redesigning the Sasquath mascot into a unifying point of pride. The solution preserved each college's individuality while reinforcing their shared purpose, resulting in a cohesive and confident brand that positioned them for long-term success and made them a standout choice for students.

Spokane Colleges