Case Study: ExtraMile Convenience Stores elevate private label packaging with Drake Cooper

ExtraMile Convenience Stores makes ExtraGOOD packaging grab-worthy with Drake Cooper

Extramile Convenience Stores wanted its private label products to project a sense of quality and compete effectively with established national brands on its shelves. The vendor, Drake Cooper, was engaged to create new packaging design for its ExtraGOOD™ product line to help meet this challenge.

Drake Cooper developed a cohesive and ownable brand design system centered on a contemporary word mark for ExtraGOOD™. The solution was crafted to appeal to the convenience store shopper by emphasizing simplicity and quality, with a flexible color palette to highlight different products. This new packaging by Drake Cooper successfully made the private label products more distinctive and "grab-worthy" for consumers.

ExtraMile Convenience Stores