Case Study: Optopus achieves up to 40% higher client sales with Dragonfly AI

Optopus analyzed e-content at all stages of the creative process

Optopus is a leading online shopping and retail tech agency that helps brands improve digital shelf performance through eContent optimization, eConsulting, and analytics. To move beyond intuition-led decisions and post-launch feedback, Optopus needed a data-backed way to understand what consumers actually see and to validate packaging and e-packshot changes before launch.

Optopus implemented Dragonfly AI across its process, using the platform to audit designs, guide creative development, and test whether e-packs communicated the intended message. Dragonfly AI helped Optopus save time and money on pre-launch experimentation, and the approach reportedly helped client brands increase sales by up to 40%, with the case study noting that even 1% growth for a £700m brand can equal about £7m in annualized revenue.

Optopus

Sílvia Aguilar

CEO & Creative Project Lead