Case Study: Beiersdorf Health Care removes subjectivity from campaign decisions with Dragonfly AI

Data drives faster decision making

Beiersdorf Health Care, the global consumer health company behind brands such as Hansaplast, Elastoplast and CURITAS, needed to remove subjectivity from the decision-making process across multiple stakeholders as it launched a new global brand relaunch campaign. With countless assets for different markets, the team faced inconsistencies, slow delivery, and pressure to ensure key messages—especially the “Bacteria Shield” seal—were visually prominent.

Using Dragonfly AI’s Studio, Beiersdorf Health Care analyzed point-of-sale campaign materials with predictive visual analytics to optimize product hierarchy, logo placement, shield prominence, and headline visibility. Dragonfly AI helped standardize the primary elements of the relaunch, reduce debate around colors and positioning, and give global and local stakeholders data-led justification for creative choices that could be applied across markets.

Beiersdorf Health Care

Robert Hasselman

Global Shopper & Customer Marketing Manager