Case Study: Birds Eye boosts packaging visibility and sales with Dragonfly AI

Birds Eye boosts visibility 65% with Dragonfly AI

Birds Eye, a major frozen food brand, faced the challenge of optimizing its packaging to stand out in the visually crowded freezer aisle. They needed to ensure new designs would cut through competing products and provide robust evidence to support their decisions with retail partners. To address this, they partnered with Dragonfly AI and used its predictive visual attention technology.

Dragonfly AI enabled Birds Eye to test packaging concepts in realistic shelf environments, analyzing how shoppers would naturally view the aisle. This data-driven approach resulted in significantly improved on-shelf performance, including a 65% increase in visibility and a 13% higher share of attention versus competitors. The packaging optimization contributed to measurable business impact, driving 1.9% volume growth and 0.7% value growth year-on-year for the brand.

Birds Eye