Case Study: Beiersdorf Health Care achieves faster, data-led decision making with Dragonfly AI

Beiersdorf Health Care boosts global campaign decisions with Dragonfly AI and blocks 99% of bacteria messaging

Beiersdorf Health Care, a global health care company with brands like Hansaplast, faced the challenge of making data-led decisions for a global brand relaunch. The high volume of marketing assets and multiple stakeholders created inconsistencies and slow, subjective decision-making processes. To address this, they turned to the vendor Dragonfly AI and used its Studio service.

Dragonfly AI's platform analyzed point-of-sale materials to provide predictive visual analytics. This enabled the team to optimize the placement of key elements, ensuring the "Bacteria Shield seal" had optimal visual saliency. The solution from Dragonfly AI removed subjectivity, standardized campaign guidelines, and provided data to confidently justify decisions to global and local stakeholders, ensuring the campaign's effectiveness on a worldwide scale.

Beiersdorf Health Care