Case Study: Arla Foods boosts eCommerce conversion with Dragonfly AI

Arla Foods boosts conversion by 70% with Dragonfly AI

Arla Foods aimed to increase eCommerce conversion rates for its 'two-for-£4' promotional campaigns on the Tesco.com website. The challenge was to optimize the hero pack images used online to better capture shopper attention and communicate key promotional information. To address this, Arla partnered with the vendor Dragonfly AI to leverage its creative intelligence and optimization capabilities.

Using Dragonfly AI, the Arla team analyzed and improved their hero images based on metrics for visibility and digestibility. The solution led to significant improvements: visibility increased by up to 65% and digestibility by up to 20% for the products tested. These optimizations delivered substantial commercial success, with one hero image achieving a 70% increase in conversion rate and another delivering an 82% return on ad spend (ROAS). Dragonfly AI effectively helped Arla turn its visual assets into key revenue drivers.

Arla Foods