Case Study: ZenBusiness connects its OKR roadmap to product strategy with Dragonboat

Zenbusiness Uses Dragonboat to Connect OKR Roadmaps with Planning

ZenBusiness, a rapidly growing business services platform, faced the challenge of maintaining strategic focus and cross-functional alignment. As the company expanded, managing its OKR roadmap and KPIs through spreadsheets and basic visualization tools became time-consuming and inefficient. They needed a robust platform to connect strategic goals to execution and integrate with their existing tools like Jira.

The company chose Dragonboat to implement an integrated solution for planning and tracking OKRs. Dragonboat provided a central source of truth, enabling real-time visibility into KPIs and progress against goals. This allowed ZenBusiness to adjust its roadmap based on performance data, align all initiatives to strategic pillars, and facilitate cross-functional collaboration. The result was improved strategic planning, faster decision-making, and the ability to connect product work directly to business outcomes and financial forecasts.

ZenBusiness

Johnny Guzman

Director of Program Management