Case Study: BroadSign achieves outcome-focused product portfolio management with Dragonboat

Broadsign - Customer Case Study

Broadsign, a marketing technology company with an out-of-home advertising platform, faced significant challenges due to rapid growth. Multiple teams were using disparate tools like Roadmunk and Aha!, creating silos that hindered alignment with company OKRs, cross-team collaboration, and visibility for stakeholders. This unsustainable way of working prompted Director of Product Cédric Roy to seek a solution from Dragonboat.

Dragonboat provided a unified platform for outcome-driven roadmapping and portfolio management. The solution standardized Broadsign’s processes, creating a central source-of-truth that connected roadmaps to OKRs and integrated bi-directionally with Jira for agile execution. As a result, Broadsign successfully transitioned to an outcome-focused strategy, enabling better resource allocation, informed trade-off decisions, and a culture of collaboration. This eliminated silos and provided the entire organization with clear visibility into the product portfolio.

BroadSign

Cédric Roy

Director of Product