Case Study: Absolute Marketing saves 20 hours a month with Drag

Absolute Marketing saves 20 hours a month with Drag

Absolute Marketing, a small marketing agency, faced significant productivity challenges due to inefficient workflows. Their team was spending excessive time switching between multiple costly project management applications that did not integrate well with their email-centric communication. Founder Elizabeth Pampalone sought a solution from Drag to eliminate this app-switching and find a platform that combined email collaboration with team management features directly within Gmail.

By implementing Drag, the agency centralized its operations into shared inboxes and visual boards within Gmail, replacing tools like Slack and Basecamp. The solution from Drag provided the crucial combination of email collaboration, task assignment, and internal chat, leading to a estimated savings of 20 hours per month and a significant reduction in software costs. This allowed Absolute Marketing to manage thousands of client emails more efficiently and achieve a quicker turnaround on projects.

Absolute Marketing

Elizabeth Pampalone

Founder