Case Study: Trolley achieves 3x content output with Draft

How Trolley Scaled Marketing Efforts 3X with Draft

Trolley, a global payouts platform, faced a challenge in scaling its content marketing to increase brand awareness and customer acquisition. Its previous decentralized approach resulted in a bottleneck, producing only two content pieces per month and putting an ambitious goal of 100 annual pieces far out of reach. They evaluated options like freelancers and marketplaces but found them logistically complex and inconsistent in quality for the FinTech sector.

Trolley partnered with the content outsourcing platform Draft to solve this. Draft provided a scalable, cost-effective solution with a dedicated team of writers, which more than doubled their monthly output to six pieces. This partnership led to a 300% increase in content production and a 60% cost reduction compared to other providers. Additionally, the marketing team saved over 20 hours per month, allowing them to focus on other strategic initiatives.

Trolley