Case Study: University of Sunderland improves student data quality with DQ Global's Dynamics 365 deduplication solution

University of Sunderland cuts daily duplicate cleansing time to under 1–2 hours with DQ Global

The University of Sunderland faced significant challenges with duplicate student records in its Microsoft Dynamics 365 CRM. Their system's native deduplication was limited, failing to catch variations like name abbreviations or multiple email addresses, which led to misreporting and required staff to spend 1-2 hours daily on manual cleansing. The university turned to vendor DQ Global and its DQ for Dynamics solution to improve data accuracy.

DQ Global implemented an intelligent, rules-based deduplication framework within Dynamics 365. The solution identified thousands of previously undetected duplicates and drastically reduced the daily management time. This improved lead reporting accuracy, eliminated double-counting in campaigns, and freed up valuable CRM storage by consolidating contact records, helping the university stay within system thresholds.

University of Sunderland