Case Study: Ultima Media achieves automated CRM deduplication with DQ Global

Ultima Media automates 80% of duplicates with DQ Global

Ultima Media faced a significant data quality challenge within its Workbooks CRM system. The vendor DQ Global was engaged to address the issue of duplicate and inconsistent organization records, which were created by free-text entry from various sources like websites and events. This problem made it difficult for sales to get a complete account view and eroded trust in marketing and reporting.

DQ Global implemented an intelligent, rules-based deduplication and data quality framework. The solution automated the process of fuzzy matching and standardizing organization names. This resulted in 80% of duplicates being handled automatically, saving 60 hours per month in manual review. The project, projected to take 26 weeks, was completed in just 4 weeks, leading to a 7% increase in overall CRM data health score and making the CRM a trusted commercial asset.

Ultima Media