Case Study: Tuning Fork (Pty) Ltd achieves cleaner CRM data and better campaign performance with DQ Global

Tuning Fork cuts 3,070 duplicate records with DQ Global

Tuning Fork (Pty) Ltd, a distributor for brands including Yamaha, faced a significant data quality challenge within its Microsoft Dynamics 365 environment. Duplicate and inactive contact records prevented accurate reporting and hindered the execution of marketing campaigns. To address this, the company partnered with vendor DQ Global to implement their DQ for Dynamics solution to cleanse and standardize its customer data.

The solution from DQ Global was installed and the team was onboarded in late 2023. DQ Global's tool assessed 56,233 contact records, identifying and helping to merge 3,070 duplicates. Furthermore, 9,786 inactive records were identified and removed. This cleansing process enabled more accurate reporting and ensured that campaign communications were only sent to active, unique customer records, significantly improving data integrity and campaign performance.

Tuning Fork (Pty) Ltd