Case Study: Sub-Zero, Wolf, and Cove achieves duplicate-free CRM data sync with DQ for Dynamics from DQ Global

Sub-Zero, Wolf, and Cove eradicates duplicate records with DQ Global

Sub-Zero, Wolf, and Cove (SZG) faced a significant data quality challenge in managing duplicate records that synchronized between its Dynamics 365 CRM and Marketo marketing automation systems. This issue threatened data integrity and hampered sales and marketing processes. To address this, the company turned to vendor DQ Global and implemented its DQ for Dynamics solution.

The DQ Global solution provided advanced deduplication, cross-entity merging, and scheduling features that automated the cleansing process. As a result, SZG can now confidently import large datasets into Dynamics 365 without creating duplicates in Marketo, ensuring users have access to trusted, singular customer records. DQ Global's support enabled the company to completely eradicate its data issues, maximize the value of its data, and establish consistent data management processes across the entire organization.

Sub-Zero, Wolf, and Cove