Case Study: Sub‑Zero, Wolf and Cove (Sub‑Zero Group) achieves a duplicate‑free CRM and unified D365‑Marketo data with DQ Global's Perfect & Merge

Sub-Zero, Wolf, and Cove - Customer Case Study

Sub-Zero, Wolf, and Cove, a luxury appliance group, faced pervasive duplicate records across Dynamics CRM (D365) and Marketo that undermined data integrity and disrupted sales and marketing workflows. To address this, they engaged DQ Global and deployed the Perfect & Merge for Dynamics CRM solution to locate and remove known duplicates within a vast database.

DQ Global implemented Perfect & Merge features—advanced views, cross‑entity merging, attribute transformation and scheduling—to isolate, merge and automatically cleanse records (including merging imported leads into existing contacts). The result: SZG can import large datasets without creating duplicates in Marketo, maintain single B2B/B2C records, improve user trust and tool adoption, and run regular automated de‑duplication processes—effectively eradicating their prior data quality issues.

Sub-Zero, Wolf, and Cove