Case Study: SPIE Achieves Fuzzy-Logic Deduplication for 1.2M Records with DQ Global's DQ for Dynamics

SPIE cleanses 1,200,000 contact records with DQ Global

SPIE, an international non-profit society for optics and photonics, faced a challenge with its global membership database. Their native Dynamics 365 tool had limited search capabilities, making it difficult to identify and manage duplicate records across their 1.2 million contacts. They needed a more powerful, cost-effective deduplication solution that utilized fuzzy logic to search across multiple fields like affiliation and address.

DQ Global implemented its DQ for Dynamics solution to cleanse SPIE's database. Using advanced fuzzy-logic searching and an easy-to-use merging tool, the vendor enabled SPIE to effectively identify and merge duplicate records. As a result, SPIE cleansed over 1,200,000 contact records and 120,000 company records, improving data quality and streamlining their deduplication process for their services team.

SPIE