Case Study: Peterson Farms Seed streamlines account merging and improves data quality with DQ Global

Peterson Farms Seed cleans duplicate accounts by 50% with DQ Global

Peterson Farms Seed, a large independent seed company, faced challenges with duplicate customer data and managing shared accounts within their Dynamics 365 CRM. Their out-of-the-box duplicate detection was ineffective, and they needed a more robust and customizable solution for data management. They partnered with DQ Global and its DQ for Dynamics product to address these issues.

DQ Global implemented a tailored data quality solution that worked seamlessly within Dynamics 365. The solution provided intuitive tools for fine-tuning merge criteria and customizing fields, enabling the Peterson Farms Seed team to effectively merge accounts, including more than two at a time. As a result, the company now maintains clean and synchronized customer data through a weekly process, which has been crucial for their integration with Dynamics Business Central and has provided better customer insights.

Peterson Farms Seed