Case Study: Marcus Evans achieves duplicate-free customer data and lower mailing costs with DQ Global

Marcus Evans cuts duplicate mailings and saves time with DQ Global

Marcus Evans, a global provider and promoter of strategic conferences and business events, faced a challenge with duplicate records in its client database. This poor quality data risked damaging their brand, wasting budget on undeliverable mailings, and creating extra work for staff. They selected DQ Global and its data quality software to deduplicate records and create a single customer view.

The solution implemented by DQ Global provided Marcus Evans with an in-house tool, empowering staff to clean data efficiently. The results included significant time efficiencies and large financial savings. The reduction in duplicate mailings had a major impact on lowering the cost of their direct marketing activities, providing a strong return on investment.

Marcus Evans