Case Study: Marcus Evans achieves a single customer view and reduced mailing costs with DQ Global

Marcus Evans - Customer Case Study

Marcus Evans, a global provider of conferences, training and B2B events, needed to ensure large selections of client records could be exported quickly and without duplicates for marketing and list rental, protecting the brand and avoiding wasted spend. To address this, Marcus Evans selected DQ Global and its Match™ Deduplication/data quality software as their data quality partner.

DQ Global implemented an in‑house data quality solution with Match™ Deduplication, online cleaning for marketing teams and batch processing for high‑volume files, giving Marcus Evans a single customer view. The result was data free of duplicates, faster processing, reduced duplicate mailings and significant time and cost savings on direct marketing.

Marcus Evans

Jack Walker

Manager