Case Study: Leading Publishing Group achieves a trusted Single Customer View with DQ Global's DQStudio™ Master Data Management solution

Leading Publishing Group - Customer Case Study

Leading Publishing Group, a world-renowned publisher, was unable to reliably link book orders from multiple sources to master customer records in its Salesforce CRM, causing scrap, re-work and no single customer view. DQ Global was engaged to provide a Master Data Management solution using DQStudio™ to consolidate and reconcile disparate data sources into a trusted master record.

DQ Global implemented DQStudio™ to read/write from the website, Salesforce CRM and the data warehouse, cleansing records, fuzzy-matching duplicates, selecting the best record by configurable rules and updating fields to create a single mastered golden record. As a result, the business now has a trusted single customer view with end-to-end order-to-delivery visibility, reduced rework, time and cost savings, better decision making and improved customer retention.