Case Study: Key2Act reduces duplicate leads and saves time with DQ Global’s DQ for Dynamics

Key2Act processes 16,000+ leads and merges 268 duplicates with DQ Global

Key2Act, a software and technology company, faced a challenge with duplicate records in their Dynamics 365 CRM after launching a new product. They lacked a process to cross-reference new leads against existing customer accounts, which risked sending incorrect marketing messages. To solve this, they turned to DQ Global and implemented its DQ for Dynamics solution.

The DQ for Dynamics solution provided advanced duplicate detection and merging capabilities that went beyond the standard Dynamics features. As a result, DQ Global helped Key2Act merge 268 leads with existing records and confidently process over 16,000 new leads. This saved an estimated 20 hours per month on lead imports and ensured marketing efforts were targeted accurately.

Key2Act