Case Study: Hope Media Group creates one master donor record with DQ Global's DQ for Dynamics

Hope Media Group cleans 10,000+ duplicate records with DQ Global

Hope Media Group, a listener-supported non-profit media organization, faced a significant challenge with duplicate customer records across its various brands. This led to communication fatigue for their donors, who would receive multiple emails from different departments on the same day. To prevent these duplicate marketing efforts and create a unified customer database, they turned to vendor DQ Global and implemented its DQ for Dynamics™ solution.

DQ Global's solution worked inside Microsoft Dynamics 365 to automatically identify, cleanse, and merge duplicate records. Using DQ for Dynamics™, Hope Media Group was able to cleanse and merge over 10,000 duplicate records to create a single golden record for each customer. This process automated the selection of the best data and established an ongoing system to keep the database clean, resulting in a centralized customer database and an aligned communication plan across all departments.

Hope Media Group