Case Study: Harvey Nichols achieves a single customer view and duplicate-free, validated addresses with DQ Global's Match™ and Authentic8™

Harvey Nichols - Customer Case Study

Harvey Nichols, the luxury retailer with flagship and international stores, needed to merge data from seven disparate sources into a Pivotal/Market First CRM to create and maintain a single shopper view for marketing and e‑marketing. They engaged DQ Global to address this challenge, using Match™ deduplication and Authentic8™ address correction services.

DQ Global ran Match™ to merge and de-duplicate the datasets and Authentic8™ to validate and correct addresses (covering up to 200 countries), suppressing deceased and gone-away records and preserving master/duplicate links so transactional history could be reassigned. The outcome was a duplicate-free, validated customer master ready for CRM import, enabling a new in‑store CRM and e‑marketing launch with better customer service, more targeted marketing communications and ongoing data accuracy maintained by DQ Global.

Harvey Nichols

Hilda Jenkins

Senior Business Systems Analyst