Case Study: Harvey Nichols achieves a single shopper view with DQ Global

Harvey Nichols builds a single shopper view across 7 data sources with DQ Global

Harvey Nichols, a luxury retailer, needed to merge data from seven disparate sources into a single customer view for their CRM system to improve marketing. Their challenge was to deduplicate records, correct addresses, and keep the data synchronized. They engaged DQ Global to utilize its Match™ deduplication and Authentic8™ address correction software and services to solve this.

DQ Global provided a bureau service to initially merge and cleanse the data, then supplied software for Harvey Nichols to maintain data accuracy in-house. The solution resulted in a duplicate-free database with valid address details, enabling improved marketing communications and better customer service. A senior analyst from Harvey Nichols praised DQ Global's team for being professional and supportive, noting the software was flexible and powerful enough to meet all of their challenging data needs.

Harvey Nichols