Case Study: Greater Birmingham Chambers of Commerce restores report accuracy with DQ Global’s DQ for Dynamics

Greater Birmingham Chambers of Commerce merges multiple CRM records in one with DQ Global

The Greater Birmingham Chambers of Commerce faced a significant data quality challenge after migrating multiple legacy CRM systems into a single Dynamics 365 system. This process introduced a high volume of duplicate records, which rendered their reports inaccurate. The built-in deduplication functionality of their CRM was limited, only allowing them to merge two records at a time, creating a major inefficiency. To solve this, they turned to DQ Global and its product, DQ for Dynamics™.

DQ Global implemented its DQ for Dynamics™ solution, which provided an intuitive and flexible tool for identifying and merging duplicate records. The solution gave the Chambers full control over match criteria and, crucially, allowed for the review and merging of multiple records at once, saving a substantial amount of staff time. The DQ Global solution also included a scheduler module to maintain data integrity by continuously highlighting and dealing with new duplicates. As a result of the successful implementation and excellent customer support, the Greater Birmingham Chambers of Commerce renewed its license for a three-year term.

Greater Birmingham Chambers Of Commerce