Case Study: Countryside Alliance reduces duplicate data and mailing costs with DQ Global's DQ for Dynamics

Countryside Alliance reduces migrated data volume by 50% with DQ Global

DQ Global helped Countryside Alliance, a campaigning membership organisation, address a significant data quality challenge during their CRM migration. The non-profit needed to remove duplicate member records to achieve a single customer view, a problem exacerbated by family members with similar details and contacts with multiple addresses. These duplicates led to marketing inefficiencies and a lack of confidence in their data accuracy.

Using their DQ for Dynamics™ solution, DQ Global provided a flexible deduplication tool that worked seamlessly inside the new CRM. The solution allowed for custom matching criteria and side-by-side record comparison, which was crucial for handling their complex data. As a result, DQ Global helped Countryside Alliance reduce their migrated data volume by 50%, significantly cut mailing costs, and gave the marketing team greater confidence in the accuracy of their data for targeted campaigns.

Countryside Alliance